June 26, 2008
She is in the course of BA Photography, LCC
Daisy became a year 3 student last month. She is living in a 1 room studio flat in Elephant & Castle. She has been living in current home for 5 months. She feels current home is a bit large and the cost is expensive to her so she wants to save living cost by room sharing. She is going to look for a female roommate who is friendly and in a similar course with her, such as photojournalism because she wants to share information and study together.
She does not like pets and she is not smoker thus she wants to notice this option to house hunters. She does not want to use estate agency because she wants to save housing fee. She has experience with using the housing website such as Gumtree, however she is not sure that she gets a new roommate who meets all her conditions, so she is looking for more effective way for advertising her room.
Daisy connects to our service to:
– offer her room
– find out roommate who meets her conditions
– register with matching service
June 23, 2008
She is in the course of BA fashion illustration, LCF
Yen-Hui is a student of UAL. She is 22 years old and light-hearted. She moved to London from her country 2 months ago and now she is living in a room which is near to Vauxhall.
She wants to move her accommodation because her room is far from university and expensive. She is looking for new room which is cheaper than current accommodation and near to her school. Also she wants to know if the room is located at safe, clean area. She has been using housing website for 2 weeks, but could not get suitable room because she could not spend long time for searching so good room always has gone before she find out it.
Yesterday, she heard of mobile housing service from her friend. She is going to use it today. She used to connect to mobile internet often when she was in China. However, she is not using mobile internet now because UK’s mobile internet cost is expensive than China.
Yen-Hui connects to our service to:
– find out suitable room
– compare conditions between rooms
– register with matching service
– receive housing alert service
June 20, 2008
below is address of online survey. you can send this link to your friends.
if you want to change something, plz tell me.
June 20, 2008
Emily has suggested that our target client could be http://housing.london.ac.uk/cms/
The plan is to go and visit them on Monday, with our proposal, and also get some information of how to improve our service.
June 17, 2008
I believe since our concept and target audience doesn’t change the functional side of the project I believe we need to start making it, in this case we have 2 probable audience that we will decide on, during we can start making the application.
I have created the concept sheet please press the link to view it, I am not so attracted to the idea though! But I will do it since you guys like it! I think it would be better if it is targeting a fun activity rather than fear! But it is a personal point of view and Rob said it is ok if the Housing application exists as long as it offers something new!
I will update our schedule soon and we will have to stick to it since we have only 4 weeks to come.
Wednesday 18/June We need to start creating the static List of the application using HTML and CSS or Flash Lite
Sunday 21 we start to make the dynamic page using Python of which I am working on learning it at the moment.
Monday 22nd we start testing the application using a borrowed mobile phone
Tuesday 23 we implement the results
Wednesday 24 we start thinking of the presentation (video, persona)
Thursday 25 we start making the projects Web Site
The schedule is optimistic I know! I am still working on the schedule
June 17, 2008
sorry for late posting, I did not have enough time yesterday…
I went to local estate agency yesterday and interview agents. briefly, I think mobile is not suitable to agency’s work, so I would suggest to change our direction.
usually, estate agents go to outside for house valuation. there are many articles for valuation – condition, location etc… after valuation, they suggest right price to landlord, and then, landlord decide price eventually.
the price is suggested by 2 or 3 more agencies. landlord call several egencies for valuation. suggesting price is decided by only egencies’ experiences.
another reason of outside work is showing house to buyers.
house selling is not easy. so it requires long time. buyers need detailed information and they do not want to decide quickly. maybe buyers spend many time in front of their PC.
If negotiation is needed, agent will call landlord and discuss. usually landlords do not want to discount their prices, so it needs enough time as well.(emily, I found TV program is unreal…)
in conclusion, I could not find any necessary of mobile phone service in their work process.
we must give answer to ‘why we have to use mobile phone?’. but I failed.
June 12, 2008
For the Article on Identifying your Audience the main points listed are:
- Taking the General Public as the Target Audience is too vast.
- Even corporations with advertising budget larger than many countries don’t attempt to target the public
- Target Audience are the individuals, groups, communities and bodies of decision makers who can influence your target.
- Sometimes a target audience can have direct decision making power, and can influence a group o take decisions for them like parents and children.
So the criteria is:
- Who needs to hear our message?
- Who has influence over your target?
- Who must be moved to action so your goals will be met?
- Who has the greatest impact on the outcome of your product?
Next Step is to Get to Know Your Target Audience:
- Where they stand on an issue
- What motivates and drives them
- Research any data from ally organizations on the same target audience
- Consult with Surveys and polling resul